Tyler England

Engineer turned analytics leader

I'm a data and analytics professional based in Tampa Bay. You won't always find me there though, since my family and I travel whenever we get the chance.

My background is in engineering, but I've found my passion in analytics — eventually building a full data department from the ground up. Most of what I do lives at the intersection of data infrastructure and business decisions: pipelines, tooling, measurement frameworks, and the dashboards that make all of it useful.

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Tyler England

Experience

2022–present

Director, Data & Analytics

The Outloud Group · Influencer marketing

Founded the analytics department from scratch — built the team, infrastructure, and measurement frameworks the agency still runs on today. Led a company-wide migration to a Redshift-based data architecture, layering machine learning models on top to guide content-partnership investment and predict campaign performance. Today, a team of analysts builds on that infrastructure to deliver real-time insights across 50+ brand clients.

AG1, Chomps, Custom Ink, DraftKings, Grubhub, HelloFresh, NerdWallet, Pottery Barn, Shark, Whirlpool

2020–present

Digital Data Consultant

Various · Freelance & contract

Independent analytical work spanning consumer research, survey data, and website audits. Built Tableau dashboards used for content marketing and client web traffic analysis.

2021–2022

Analyst, Advanced Analytics

Rakuten Advertising · Affiliate marketing

Advised Fortune 500 financial clients on budget allocation and spend efficiency across affiliate marketing campaigns. Built automated pipelines that improved turnaround time and consistency for major clients.

Citibank, Goldman Sachs, TD Bank

2016–2021

Business Analyst

BW Packaging Systems · Industrial manufacturing

Brought data-driven thinking into a traditional manufacturing environment. Built Python, SQL, and VBA tooling that automated my own reporting workload — then extended it across other engineering workflows, project pricing, and warranty tracking.

Clorox, Danone, Johnson & Johnson, Kraft Heinz, Mondelez, Pfizer, Starbucks

2015–2016

Design Engineer

Bosch Packaging · Industrial packaging machinery

Designed in-line and rotary packaging machines for food and beverage clients. Introduced new assemblies to the product line and collaborated across engineering and production teams.

Bob Evans, Coca-Cola, Purina, Sabra, Whitewave Foods

2013–2015

Mechanical Engineer & Production Manager

SpinCore Technologies · RF electronics

Designed and assembled radio-frequency electronic enclosures. Managed production workflow, quality control, and vendor coordination alongside engineering coursework.

Education

M.S. Industrial & Systems Engineering · B.S. Mechanical Engineering

University of Florida · College of Engineering

Download résumé Full CV

Projects

Automation Prediction Data Recreation

Baby Bottle Forecast

Predictive model created to estimate infant formula consumption. Built out of personal necessity to anticipate feeds and avoid wasting milk.

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Automation Data

Salesforce → AWS Migration

Designed and led a company-wide data architecture shift to Redshift — enabling real-time analytics, forecasting, and ML workflows that Salesforce couldn't support.

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Automation Data Insights

Project Scorecards

Automated reporting system to compile project tracking details and updated budget allocation into standardized scorecards — eliminating hours of manual aggregation per week.

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Data Insights

D&I Market Analysis

Independent analysis of diversity and inclusion trends in Minnesota cities and neighborhoods, with a focus on non-white populations.

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Automation Development Recreation

Reddit Spotify Bot

Callable bot that monitors Reddit threads and automatically builds Spotify playlists from music recommendations in the comments. No manual effort required.

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Data Insights

WFH Study

Contracted analysis of remote work patterns during the pandemic. Built visuals, drew conclusions, and delivered findings.

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See all 12 projects

Skills & Tools

Leadership

Team building Executive reporting Goal setting & OKRs Change management Stakeholder management Hiring Mentoring

Analytics & Measurement

Predictive modeling Incrementality Attribution Performance tracking Applied AI integration

Infrastructure

Data architecture ETL design AWS Redshift Salesforce PostgreSQL Git API integration Dagster BigQuery

Platforms

Google Analytics Google Ads Meta YouTube TikTok Affiliate tracking platforms

Languages

Python SQL SOQL VBA HTML/CSS

Visualization

Data Studio Tableau Matplotlib

Contact

Email
tyler@t-england.com
LinkedIn
/in/tylerengland
GitHub
tyler-england
Phone
+1 (352) 777-2277